King of Fragrance
- Wellness and Mood-Boosting Fragrances: Fragrances focused on enhancing emotional well-being continue to rise. Aromachology, which studies how scents impact mood and emotions, is driving the development of perfumes that cater to relaxation and stress relief. Brands like Moodeaux and Edeniste are creating scents that blend fragrance with therapeutic benefits(Byrdie)(WhoWhatWear).
- Citrus and Fresh Scents: Citrus-based perfumes remain popular, but the trend is evolving toward more complex and layered citrus notes. Fragrances featuring prismatic and candied citrus scents like mandarin orange and lemon, often mixed with white florals, are gaining traction(Byrdie).
- Milk Perfumes: Creamy, gourmand “milk perfumes” are gaining attention, especially on social media. These perfumes offer a warm and comforting scent without being overly sweet, making them a sophisticated choice for layering with other fragrances(WhoWhatWear).
- Sustainability and Transparency: Consumers are increasingly seeking transparency in ingredients and sustainable practices. Perfume brands are responding with formulations that prioritize responsible sourcing and upcycling ingredients, combining biotechnology with traditional fragrance techniques to create eco-friendly products(cosmeticsdesign-europe.com).
These trends reflect both a nostalgic return to comforting, familiar scents and a forward-looking shift toward sustainability and emotional wellness in perfumery.
